Search term explorer
Browse Amazon Brand Analytics search terms and see top three products, categories, and brands per query.
Amazon SEO tool
The AI Amazon SEO tool sellers actually use.
AmazonSEO.ai combines keyword research, listing rewriting, and Brand Analytics insight in one workflow. Built specifically for Amazon Search, Rufus, and COSMO — not retrofitted from Google SEO playbooks.
AWS Partner Network
01What it is
A purpose-built Amazon SEO workflow, not a repurposed Google tool.
Amazon SEO is fundamentally different from Google SEO. Buyers search with intent to purchase, the algorithm weighs sales velocity and conversion, and AI shopping layers like Rufus and COSMO are reshaping how products surface. AmazonSEO.ai is built for those specifics.
Instead of pivoting around backlinks or domain authority, the workspace centers on Amazon Brand Analytics search-term data, click and conversion share, top brands and categories per query, and the buyer-intent signals that actually move Amazon rankings.
02Features
What an Amazon SEO tool needs to do.
Keyword discovery, listing rewriting, and the data that ties them together.
Click + conversion share
Quantify how concentrated demand is in the top three for any term — and who is winning the conversion fight.
Listing optimizer
Generate optimized title, bullets, description, and backend terms in a single pass.
ASIN import
Pull a competitor or your own existing listing as the starting point.
Multilingual marketplaces
One workflow for 12 marketplaces with locale-aware tone.
Built for Rufus & COSMO
Generated copy includes the semantic structure these AI layers rely on.
03Workflow
A repeatable Amazon SEO loop.
Discover demand signals, write the listing, ship, measure, repeat.
01
Discover demand
Identify the search terms with the most buyer intent in your category, then drill into the top products converting them.
02
Generate the listing
Use the live optimizer to draft a complete listing aligned with the keywords and buyer language you found.
03
Apply on Amazon
Push the title, bullets, description, and backend terms to Seller Central.
04
Iterate with data
Re-run the loop when search behavior shifts or after a Brand Analytics refresh.
04Related capabilities
Pair the SEO tool with adjacent workflows.
Amazon listing optimization
The dedicated listing rewriting workspace.
Amazon keyword research tool
Discover the search terms that actually move buyers.
Amazon Rufus optimization
Make your listing answer-ready for Amazon Rufus.
Amazon COSMO optimization
Structure for Amazon COSMO semantic understanding.
Amazon Best Sellers explorer
Browse top products, categories, and brands for thousands of search terms.
Free Amazon seller tools
Title generator, keyword generator, ASIN lookup, FBA calculator, sales estimator.
05FAQ
Common questions about Amazon SEO.
How is Amazon SEO different from Google SEO?
Amazon SEO is conversion-driven: ranking is heavily influenced by sales velocity, click and conversion share, and how well a listing answers a buyer-intent search term. There are no backlinks, no domain authority, and structured product attributes matter more than long-form content.
Which factors influence Amazon ranking the most?
Listing relevance to the search term (title, bullets, backend terms), conversion rate, sales velocity, in-stock status, customer reviews, and increasingly, semantic alignment with how Rufus and COSMO interpret the listing.
How does AmazonSEO.ai analyze keywords?
It uses Amazon Brand Analytics search-term data — the same data Amazon exposes to brand-registered sellers — and surfaces the top three products, categories, brands, click share, and conversion share for any query.
Does the tool support non-US Amazon marketplaces?
Yes. The optimizer supports 12 marketplaces and generates locale-aware copy. Search-term data depth varies by market, but the workflow is the same.
Does AmazonSEO.ai integrate with Seller Central?
Not directly today. The workflow is generate-and-copy: paste the optimized sections into Seller Central or your listing tool. A direct integration is on the roadmap.
Can I use AmazonSEO.ai for free?
Yes. The homepage optimizer is usable without an account, and there are free seller tools (keyword generator, title generator, ASIN lookup, FBA calculator, sales estimator). Saved workflows and credits unlock with a subscription.
Try it now
See what an AI Amazon SEO workflow looks like.
Open the live optimizer and run a real search term through the workflow — keyword discovery, listing generation, and review.
Open the optimizer