Why this matters: In 2025 Amazon tightened its content policies and rolled out new titleâlength and keywordâusage rules. A wellâoptimized listing that respects these changes is rewarded with higher organic rank, stronger clickâthrough rates (CTR), and better conversion rates (CVR).
1. Know the Rules Before You Write
Title limit: 200Â characters (including spaces) for most categories, with strict bans on certain special characters and word repetition.
Content compliance: Avoid prohibited claims, offensive language, or competitor references across titles, bullets, descriptions, and images.
Keeping listings compliant prevents suppressions and keeps the buy box active.
2. Build a Keyword Arsenal with Brand Analytics
Download the Search Terms report inside Amazon Brand Analytics (ABA).
Identify highâconverting phrases (those with high clickâshare and strong purchaseâshare).
Group keywords by intent (primary, secondary, longâtail).
Update your list weekly to capture seasonal shifts and competitor moves.
Tip: Complement ABA with thirdâparty tools such as Helium 10, Data Dive, or Jungle Scout to surface emerging longâtail phrases.
3. Craft a HighâImpact Title
Element
Purpose
Example (for a cordless drill)
Brand (frontâload)
Builds trust
Acme
Core keyword
Relevance
20V Cordless Drill
Key feature
Differentiator
Brushless Motor
Size / Pack
Customer fit
1/2âInch, 2Â Batteries
Bonus / USP
Click bait
FastâCharge, LED Light
Formula:Brand + Core Keyword + Top Attribute + Size/Model + USP Length sweetâspot: 60â150 characters for mobile scannability (but always â€Â 200).
4. Write Persuasive Bullet Points
5 bullets max; each â€Â 200 characters.
Structure:Benefit first â feature â proof/result.
Sprinkle secondary keywords naturally (no stuffing).
Use ALLâCAPS leadâins (âđĄÂ FASTâCHARGING â Fully recharge in 45 minâŠâ) for scannability.
