Amazon deactivated your seller account. Get the appeal right the first time.
A deactivation is answered with a Plan of Action and supporting documents. Check the evidence against Amazon's requirements before you write, so the appeal does not fail on a document.
Price: $79 per case, after the free diagnosis and evidence check. Unlimited revisions and follow-ups.
Free diagnosis
Paste Amazon's full message. No account needed.
Each file is checked against the requirements on Amazon's help pages, with Amazon's wording beside every result.
Example: proforma-invoice.png
Will be rejected · A completed, paid transaction: not a quote, pro forma invoice or order confirmation.
Amazon's wording: “Sales quotes, pro forma invoices” · help page
Passes · Issued within the 365 days before the notice.
Amazon's wording: “A clearly displayed issue date within the past 365 days before the receipt of the performance notification” · help page
Passes · The supplier's name, phone number, address and website.
Amazon's wording: “Contact information of your supplier, including a name, phone number, address, and website” · help page
An example with real rules, not a customer's case.
What this notice means
Amazon deactivates or suspends a selling account when it finds a performance problem (for example an order defect rate above 1% or a late shipment rate above 4%), a policy violation, a link to another account that was deactivated, or something it needs to verify. Listings stop and funds may be held while the account is under review.
To reactivate, Amazon asks for a Plan of Action: the root cause of each issue it names, the actions already taken, and the measures that prevent it from happening again, with documents for the ASINs or orders involved. For related accounts, the appeal explains the relationship between the accounts instead.
Wording you may see
- “We have deactivated your selling account…”
- “Your account is at risk of deactivation…”
- “To reactivate your account, submit a plan of action…”
- “You have a separate account which was enforced…”
What Amazon requires
From Amazon's Seller Central help pages, re-read daily. Our evidence check applies each of these to your files.
Supplier invoice
A completed, paid transaction: not a quote, pro forma invoice or order confirmation.
“Sales quotes, pro forma invoices” · Amazon's help page
Issued within the 365 days before the notice.
“A clearly displayed issue date within the past 365 days before the receipt of the performance notification” · Amazon's help page
The supplier's name, phone number, address and website.
“Contact information of your supplier, including a name, phone number, address, and website” · Amazon's help page
Each product is identifiable: name, model number, or UPC/EAN/ISBN.
“Clear product identifiers” · Amazon's help page
Issued by a supplier that is not your own business.
“Self-issued invoices or invoices where the supplier appears to be the same business entity as the buyer” · Amazon's help page
The buyer on the invoice is your business, as registered in Seller Central.Applies in: US
“show inconsistent information” · Amazon's help page
Legible and high resolution.Applies in: US
“Invoices that are illegible, low resolution” · Amazon's help page
Authentic and unaltered. Only prices may be hidden.
“must be authentic and unaltered” · Amazon's help page
A PDF, JPG, PNG or GIF file.
“.jpg, .png, or .gif) format” · Amazon's help page
At most 10 MB.Applies in: US
“no larger than 10MB” · Amazon's help page
Why these get rejected
- The root cause is generic ("we will be more careful") instead of the specific cause behind the issue Amazon named.
- Actions have no dates and preventive measures cannot be verified.
- An issue or an ASIN listed in the notice is not addressed.
- Invoices are pro forma, outside the date window, or do not cover the quantities sold.
- The appeal blames Amazon or buyers, or adds unrelated questions and references to other cases.
From notice to submitted case
1
Paste the notice
A free diagnosis tells you what happened, what Amazon wants and which evidence the case needs.
2
Check your evidence
Upload invoices, proofs of delivery, IDs or photos. Each file is checked against the requirements on Amazon's help pages, with the exact wording quoted. Free.
3
Get the document written
Pay once per case. The appeal or case message is written only from your facts and files; anything missing is marked [ADD: …], never invented. Revise as often as you need.
4
Submit and follow up
You submit in Seller Central. When Amazon replies, paste the reply and get the answer written, at no extra cost.
Questions
How long does Amazon take to answer an appeal?
Amazon says to expect a reply within about two days of submitting an appeal through Account Health. Do not resubmit before Amazon has had time to review it.
What should the root cause say?
The specific reason the issue happened in your business, such as an unverifiable supplier, a stock-control gap or a quality-control step that was missing. One cause per paragraph when there are several.
What if the deactivation is for a related account?
The account that caused the violation has to be reinstated first. The related account's appeal then names that store and explains the relationship factually.
Can you write the appeal without my documents?
Yes, but anything the appeal needs and you have not provided is left as an [ADD: …] placeholder. Nothing is invented.
Start with the notice
Paste what Amazon sent you. The diagnosis is free and takes about half a minute.
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