Amazon removed your listing. Answer the complaint with the right evidence.
What resolves a listing removal depends on the complaint: a retraction or licence for IP, invoices for authenticity, a root cause for condition. Check your invoices against Amazon's requirements before you appeal.
Price: $49 per case, after the free diagnosis and evidence check. Unlimited revisions and follow-ups.
Free diagnosis
Paste Amazon's full message. No account needed.
Each file is checked against the requirements on Amazon's help pages, with Amazon's wording beside every result.
Example: proforma-invoice.png
Will be rejected · A completed, paid transaction: not a quote, pro forma invoice or order confirmation.
Amazon's wording: “Sales quotes, pro forma invoices” · help page
Passes · Issued within the 365 days before the notice.
Amazon's wording: “A clearly displayed issue date within the past 365 days before the receipt of the performance notification” · help page
Passes · The supplier's name, phone number, address and website.
Amazon's wording: “Contact information of your supplier, including a name, phone number, address, and website” · help page
An example with real rules, not a customer's case.
What this notice means
Amazon removes a listing when a rights owner reports it (trademark, copyright or patent), when customers or Amazon raise an authenticity concern ("inauthentic"), when buyers report the condition of what they received, or when the listing breaks a policy. The notice names the ASINs and the type of complaint.
For a trademark or counterfeit complaint about the product, invoices proving where the goods came from are the core evidence. For a complaint about the detail page, edit the page first. If you hold a licence, the rights owner can send Amazon a retraction. Copyright complaints can be answered with a DMCA counter-notice, which cannot be withdrawn once sent, so that decision stays yours.
Wording you may see
- “We removed some of your listings because we received a report from a rights owner…”
- “We received a report that one or more of your listings are inauthentic…”
- “Customers have reported that the item they received was used or damaged…”
- “Provide an invoice, letter of authorization, or licensing agreement…”
What Amazon requires
From Amazon's Seller Central help pages, re-read daily. Our evidence check applies each of these to your files.
Supplier invoice
A completed, paid transaction: not a quote, pro forma invoice or order confirmation.
“Sales quotes, pro forma invoices” · Amazon's help page
Issued within the 365 days before the notice.
“A clearly displayed issue date within the past 365 days before the receipt of the performance notification” · Amazon's help page
The supplier's name, phone number, address and website.
“Contact information of your supplier, including a name, phone number, address, and website” · Amazon's help page
Each product is identifiable: name, model number, or UPC/EAN/ISBN.
“Clear product identifiers” · Amazon's help page
Issued by a supplier that is not your own business.
“Self-issued invoices or invoices where the supplier appears to be the same business entity as the buyer” · Amazon's help page
The buyer on the invoice is your business, as registered in Seller Central.Applies in: US
“show inconsistent information” · Amazon's help page
Legible and high resolution.Applies in: US
“Invoices that are illegible, low resolution” · Amazon's help page
Authentic and unaltered. Only prices may be hidden.
“must be authentic and unaltered” · Amazon's help page
A PDF, JPG, PNG or GIF file.
“.jpg, .png, or .gif) format” · Amazon's help page
At most 10 MB.Applies in: US
“no larger than 10MB” · Amazon's help page
Why these get rejected
- Pro forma invoices, quotes or order confirmations instead of a completed transaction.
- Invoices dated outside the 365 days before the notice, or not covering the quantities sold.
- Supplier contact details missing, or the supplier looks like the seller's own business.
- A forwarded email from the rights owner instead of a retraction sent to Amazon directly.
- Files in a format the notice does not accept, or links instead of attachments.
From notice to submitted case
1
Paste the notice
A free diagnosis tells you what happened, what Amazon wants and which evidence the case needs.
2
Check your evidence
Upload invoices, proofs of delivery, IDs or photos. Each file is checked against the requirements on Amazon's help pages, with the exact wording quoted. Free.
3
Get the document written
Pay once per case. The appeal or case message is written only from your facts and files; anything missing is marked [ADD: …], never invented. Revise as often as you need.
4
Submit and follow up
You submit in Seller Central. When Amazon replies, paste the reply and get the answer written, at no extra cost.
Questions
What makes an invoice acceptable?
A completed transaction (not a quote or pro forma), issued within 365 days before the notice, with the supplier's name, phone, address and website, the products identifiable, and quantities that cover your sales. Prices may be hidden; nothing else may be altered.
Do invoices have to be in English?
No. Amazon's invoice requirements say other languages are accepted.
Should I contact the rights owner?
If you believe the complaint is a mistake or you have permission to sell, ask the rights owner to send Amazon a retraction. Amazon only accepts retractions the rights owner submits directly.
Can I file a copyright counter-notice?
You can, but a counter-notice has legal consequences and cannot be withdrawn. We help you prepare it if you decide to; we do not push it.
Start with the notice
Paste what Amazon sent you. The diagnosis is free and takes about half a minute.
Diagnose a notice