Amazon Product Title Length & Character Counter
Count your Amazon title characters and see illustrative 60- and 80-character mobile previews.
75 characters or fewer
75 characters: US non-media title rule
200 characters: previous general reference
Counts Unicode code points, including spaces and punctuation. Combined characters and emoji can count as more than one; Amazon may count differently.
Mobile title preview
First 60 characters
Your title preview will appear here.
First 80 characters
Your title preview will appear here.
Illustration only. Amazon may show a different amount depending on the device, placement and text.
Amazon title length requirements
Amazon US announced that from July 27, 2026 titles in all categories except media need to be 75 characters or fewer, including spaces. The former general 200-character reference is shown for comparison, not as a current universal limit. Rules differ by store and category; check your listing in Seller Central.
Amazon announcement on title requirements