Search frequency rank
Amazon’s own popularity ranking for any search term across the marketplace.
Amazon keyword research
Amazon keyword research, grounded in Brand Analytics.
Discover the search terms Amazon shoppers actually use, see which products are converting them, and bring those signals straight into a listing — no more guessing from Google volume estimates.
AWS Partner Network
01What it is
Keyword research that uses Amazon-native data, not external proxies.
Most keyword tools estimate Amazon volume by extrapolating from Google search or scraping autocomplete. AmazonSEO.ai works directly with Amazon Brand Analytics search-term data — the same data Amazon exposes to brand-registered sellers — so the rankings, click share, and conversion share are real.
You can search for any term, see the top three converting products, the dominant categories and brands, and decide whether the demand is concentrated or fragmented before writing a single bullet point.
02Features
Real Amazon search data, immediately actionable.
Designed to fit into a listing workflow — every signal can be passed straight into the optimizer.
Top 3 products
See which ASINs win the click, with title, image, click share, and conversion share.
Top categories
Categories where the term ranks — useful for positioning and competitor scoping.
Top brands
Identify the brands you are competing with for buyer attention on each query.
Click share concentration
Combined click share of the top three products — high concentration means a saturated query.
Listing handoff
Take any term straight into the optimizer to generate a listing tuned to it.
03Workflow
From a search term to a draft listing, in under five minutes.
01
Search a term
Type a candidate keyword or browse trending Amazon search terms in the explorer.
02
Read the signals
Inspect search frequency rank, top three products, click share, conversion share, and top brands.
03
Hand off to the optimizer
Use the chosen term as the primary keyword, with related terms as supporting context.
04
Iterate weekly
Re-check terms after Brand Analytics refreshes or when your category shifts.
04Related capabilities
Keyword research is one half — listing optimization is the other.
Amazon listing optimization
Take the keywords into a full listing optimization workflow.
Amazon SEO tool
The end-to-end SEO workspace for Amazon sellers.
Amazon Best Sellers explorer
Browse top products, categories, and brands per search term.
Free Amazon keyword generator
Quick AI keyword ideas without an account.
Amazon Rufus optimization
Match buyer-intent language for Amazon Rufus.
Amazon COSMO optimization
Structure listings for Amazon COSMO semantic AI.
05FAQ
Common questions about Amazon keyword research.
Where does the Amazon keyword data come from?
AmazonSEO.ai uses Amazon Brand Analytics search-term data, including search frequency rank, top-clicked products, top categories, and top brands per query.
How is this different from Helium 10 or Jungle Scout keyword tools?
Many third-party tools estimate Amazon volume from Google trends or autocomplete scraping. AmazonSEO.ai uses Amazon’s native Brand Analytics data, so click share, conversion share, and ranking are first-party rather than estimated.
Can I use it without Brand Registry?
Yes. The keyword research workflow does not require Brand Registry. Brand Registry unlocks A+ Content on Amazon itself, but it is not required to use the keyword explorer.
How fresh is the data?
Brand Analytics data refreshes monthly. AmazonSEO.ai mirrors that cadence — the dataset shows the most recent reporting period.
Can I export the keywords?
You can copy any keyword and bring it into the optimizer. Bulk export will land alongside the API-tier rollout — see pricing for the current scope.
Which marketplaces are supported?
The keyword research workflow currently focuses on the US marketplace, where Brand Analytics is most comprehensive. Other marketplaces are supported in the listing optimizer.
Get into the data
Search a term, see the data, write a listing.
Open the optimizer and run an Amazon search term through the workflow end-to-end — research, generate, review.
Open the optimizer