How Much Does Amazon Take From a $100 Sale in 2026?
A $100 FBA sale in 2026: 15% referral fee, $5.60 peak fulfillment fee and a 3.5% surcharge, then storage, ads and returns, worked through line by line.
For a $100 item in a 15% category, fulfilled by Amazon, the published fees come to about $20.80 during the 2026 holiday peak. That is a $15.00 referral fee, a $5.60 fulfillment fee and a $0.20 fuel and logistics surcharge. Outside the peak window the same sale costs about $20.49. Either way, a little over a fifth of the price goes to Amazon before you count storage, advertising, returns or the monthly subscription.
The figures come from Amazon's Selling on Amazon fee schedule and the 2026 US FBA fulfillment fee changes page, as published in October 2026. The example uses one specific product size, so read it as a template: put in your own category and size tier and the same arithmetic holds.
The worked example
The product is a Home and Kitchen item priced at $100.00 and shipped to the customer by FBA. It falls in the large standard-size tier, with a shipping weight between 1 and 1.25 lb.
Line
Rate
Amount
Sale price
$100.00
Referral fee
15% of $100.00
-$15.00
FBA fulfillment fee (peak rate card, price over $50)
-$5.60
Fuel and logistics surcharge
3.5% of $5.60
-$0.20
Amazon fees on this sale
-$20.80
Left before your own costs
$79.20
Between January 15 and October 14, 2026, the fulfillment fee for this tier was $5.30. With the surcharge that is $5.49, and total fees on the sale were $20.49. The extra $0.31 is the holiday peak increase, which Amazon applies from October 15, 2026 through January 14, 2027.
What each line means
Referral fee. Amazon takes a percentage of the total sales price. That total is what the buyer pays, including the item price and any delivery or gift-wrap charges, but not taxes that Amazon calculates. Most categories also have a minimum referral fee of $0.30 per unit, which only matters for very cheap items.
FBA fulfillment fee. This is a per-unit fee charged when the order ships. It depends on the product type, the size tier and the shipping weight. For most tiers Amazon uses the greater of unit weight and dimensional weight, so a light but bulky box can cost more than you expect. Small standard-size items and extra-large items over 150 lb use unit weight only. The selling price matters as well: the rate card has separate columns for items under $10, from $10 to $50, and over $50.
Fuel and logistics surcharge. Since April 17, 2026, FBA fulfillment fees in the US and Canada carry a 3.5% surcharge. It applies to the fulfillment fee, peak fee included, and not to the referral fee. On a $5.60 fee it adds about 20 cents. On a $40 extra-large fee it would add $1.40.
Holiday peak fees. From October 15, 2026 to January 14, 2027, peak rate cards replace the standard ones. Amazon says the increase over non-peak rates is, on average, the same per unit as last year. In the tiers shown below, the increase runs from $0.19 to $0.30.
Monthly subscription. The Professional selling plan costs $39.99 a month while you have active listings, with no per-item fee. The Individual plan has no subscription but charges $0.99 for each item sold. From the 41st sale in a month the Professional plan is cheaper. Spread over 100 units a month, the subscription adds $0.40 to each unit.
Referral fees by category
The same $100 sale pays a different referral fee depending on where it is listed. These percentages come from the US fee schedule.
Category
Rate
Referral fee on $100
Home and Kitchen
15%
$15.00
Clothing and Accessories (price over $20)
17%
$17.00
Beauty, Health and Personal Care (price over $10)
15%
$15.00
Grocery and Gourmet (price over $15)
15%
$15.00
Automotive and Powersports
12%
$12.00
Consumer Electronics
8%
$8.00
Electronics Accessories
15% up to $100, 8% above
$15.00
Furniture
15% up to $200, 10% above
$15.00
Jewelry
20% up to $250, 5% above
$20.00
Amazon Device Accessories
45%
$45.00
Several categories split the percentage by price band, so doubling the price does not double the fee. The Everything Else category, at 15%, is meant for products that do not clearly fit anywhere else. Check the row for your own category before you price anything.
FBA fulfillment fees by size tier
The table shows the rate for items priced over $50, before the 3.5% surcharge.
Size tier and shipping weight
Jan 15 to Oct 14, 2026
Oct 15, 2026 to Jan 14, 2027
Small standard, 2 oz or less
$3.58
$3.77
Small standard, 14+ to 16 oz
$4.22
$4.44
Large standard, 4 oz or less
$3.99
$4.23
Large standard, 12+ to 16 oz
$4.86
$5.15
Large standard, 1+ to 1.25 lb
$5.30
$5.60
Apparel has its own rate card, and products priced under $10 get lower Low-Price FBA rates. Add 3.5% to every figure for the surcharge.
Costs outside the fee schedule
Referral and fulfillment fees are the visible part of the bill. A realistic margin also needs these:
Storage. Billed monthly for the space your units occupy, at a rate that depends on the size tier and the month. The Monthly Storage Fees report shows what you were charged and which size tier Amazon assigned to each product.
Low-inventory-level fee. For standard-size and bulky products, a fee applies to shipped units when inventory falls below 28 days of supply relative to demand. Running lean to save on storage can cost more than it saves.
Returns. If you refund an order, Amazon gives back the referral fee minus a refund administration fee, which is the lesser of $5.00 or 20% of the referral fee. On a $15.00 referral fee that is $3.00, so you recover $12.00. The fulfillment fee was charged when the order shipped, so treat it as spent. A returned $100 order therefore costs about $8.80 in fees ($3.00 plus $5.80), before any loss in the unit's resale value.
Advertising. It is not on the fee schedule at all. For many sellers it is the largest variable cost, and it is the one you set yourself.
From fees to take-home
Here is the example continued, with numbers that are assumptions rather than Amazon data. Replace them with your own.
Line
Per sale
Price
$100.00
Amazon fees (peak)
-$20.80
Landed product cost (assumption)
-$32.00
Advertising at 10% of sales (assumption)
-$10.00
Storage per unit sold (assumption)
-$0.60
Subscription at 100 units a month
-$0.40
Before returns
$36.20
5% of orders returned (assumption), 0.05 × $56.00
-$2.80
Take-home per sale
$33.40
The refund adjustment assumes full refunds and that every returned product recovers its original $32 inventory value. A retained order leaves $36.20; a refunded order has no retained sales revenue and leaves negative $19.80 after fulfillment, refund administration, ads, storage and allocated subscription. The difference is $56.00, so 5% refunds reduce the average by $2.80. Fulfillment is counted once. Additional return fees, inventory write-downs, tax and unlisted overhead are excluded; this is an illustrative contribution calculation, not net income.
On these assumptions about $33 of every $100 is left. The rate-card fees are roughly a third of the money that leaves; the product itself and the ad spend are bigger. The fee line is the one you cannot negotiate, which is why the other lines are where margin gets made or lost.
One way to use the table is to run it backwards. Start from the take-home you need, say $30 per sale, and work out what is left for everything else. At a $100 price with $20.80 in fees, $30 of take-home leaves $49.20 for the product, advertising, storage, the subscription and returns. If the product costs $32 landed, that is $17.20 for the rest, or about 17% of the price. The example above spends $13.80 of it, which leaves $3.40 of room. Doing this sum before a price cut or a larger ad budget shows quickly whether the margin can carry it. If the sum comes out negative, the levers are a higher price, a lower landed cost, a smaller ad budget, or packaging that moves the product into a cheaper size tier. It is a quick check worth repeating whenever the price, the ad budget or Amazon's fees change.
The peak increase deserves a quick calculation of its own. At $0.31 per unit, a SKU that ships 1,000 units between mid-October and mid-January pays about $310 more than it would at non-peak rates. That is easy to absorb on a $100 item and much harder on a $12 one, where the same amount is a far bigger share of the price.
How to check your own product
Amazon has updated the Revenue Calculator, the Profit Analytics dashboard and the Fee and Economics Preview report to include the peak rates and the surcharge. Use the Revenue Calculator for a single ASIN and the Fee and Economics Preview report for the whole catalog. Our free Amazon FBA calculator is a quick place to try a price against your costs before you commit to an order.
If your numbers look wrong, check the size tier first. A product measured in the wrong tier carries a higher fee than the rate card suggests for its real size, and Amazon offers a remeasurement and reimbursement tool for products that were measured incorrectly.
Common questions
Is the referral fee charged on shipping?
Yes. It applies to the total sales price, which includes delivery and gift-wrap charges paid by the buyer. Taxes that Amazon calculates are excluded. This matters most for merchant-fulfilled orders, where you set the shipping charge yourself.
Does the 3.5% surcharge apply to the referral fee?
No. Amazon applies it to fulfillment fees, and from May 2, 2026 also to Buy with Prime in the US and to Multi-Channel Fulfillment in the US and Canada. The referral fee is unchanged by it.
Is the Individual plan cheaper?
Only at low volume. It costs $0.99 per item sold, against $39.99 a month for Professional. At 40 sales a month Individual is still 39 cents cheaper in total. From the 41st sale, Professional costs less.
Will these fees change again?
The holiday peak window ends on January 14, 2027. Amazon publishes fee changes on its fee schedule and rate card pages ahead of time, so check those pages before you price a new product, rather than relying on last year's numbers.
